NRF Strengthens Thailand's Food Soft Power with Thai SELECT Recognition at THAIFEX – ANUGA ASIA 2026

28 May 2026

NR Instant Produce Public Company Limited (NRF), a global leader in manufacturing, distributing, and exporting Asian food products and a trusted Original Equipment Manufacturer (OEM) service provider, has reinforced its presence in the international market after five Classic Thai products under the City Food Group were selected to receive the "Thai SELECT" certification from the Department of International Trade Promotion (DITP), Ministry of Commerce, at THAIFEX – ANUGA ASIA 2026. Mr. Dan Pathomvanich, Chief Executive Officer, received the Thai SELECT certificate at the "Thai SELECT Certificate Presentation Ceremony," presented by Mr. Surinthorn Sunthornsanan, Deputy Director-General of the Department of International Trade Promotion, on 26 May 2026 at IMPACT Exhibition and Convention Center, Muang Thong Thani, attended by entrepreneurs and industry partners from around the world.

The Thai SELECT certification is a quality assurance mark that guarantees the taste, production standards, and authentic Thai identity of food products, building confidence among consumers and business partners worldwide.

On this occasion, five of the company's products received Thai SELECT certification, including Green Curry Paste, Red Curry Paste, Satay Sauce, Sriracha Sauce, and Sweet Chili Sauce. Each product is manufactured to the highest quality standards while preserving authentic Thai flavors, delivering a true Thai culinary experience to consumers around the world.

The certificate presentation ceremony was held at THAIFEX–ANUGA ASIA 2026, one of Asia's most prominent food and beverage trade expos. Mr. Surinthorn Sunthornsanan, Deputy Director-General of the Department of International Trade Promotion, presided over the ceremony as the certificate presenter, underscoring the role of the Thai SELECT standard in elevating Thai food and driving its recognition in the global market.

Over the years, NRF has continually developed its Thai and Asian food business, spanning product innovation and branding to meet the needs of modern consumers in the international market. Its portfolio covers sauces, seasonings, ready-to-eat meals, and a diverse range of Asian food products, all developed with strict adherence to quality and food safety standards and a deep understanding of consumer preferences across different regions.

Furthermore, NRF's participation in THAIFEX—ANUGA ASIA 2026 marks another important step in expanding its international business opportunities through showcasing its food products and innovations to importers, distributors, retailers, and business partners worldwide. The company's booth featured highlighted products from the City Food Group, alongside a variety of Thai food and seasonings reflecting the rich diversity of Thai and Asian cuisine, creating new experiences for visitors and opening doors to future trade opportunities.

Mr. Dan Pathomvanich, Chief Executive Officer of NR Instant Produce Public Company Limited (NRF), said, "Receiving the Thai SELECT certification is one of the key drivers reflecting NRF's commitment to strengthening Thai food's competitiveness in the international market while raising awareness and building trust in the quality of Thai products globally." NRF will continue to develop and expand its Asian food business to help drive Thailand's food soft power to consumers and audiences worldwide.

NRF remains committed to operating under the principles of sustainable growth while creating value for consumers, business partners, and the Thai food industry through the development of products that meet international standards, continuously driving the growth of Thai and Asian food in the global market.