Vision
“To be leader in delivering enjoyable and sustainable food experiences.”
Mission
Build a food system for the long term.
Continuously deliver shared value through quality food.
Enriching the lives of our stakeholders.
Our Business Strategy
Strengthen Core Business
- Focus on driving organic growth and improving gross profit margins
- Promote the growth of ethnic food categories
- Expand production capacity and launch new products
- Enhance competitiveness in both domestic and international markets
Drive Sustainability
- Reduce greenhouse gas emissions and advance toward Net Zero
- Develop a supply chain that is environmentally, socially, and economically sustainable
Unlock Value
- Expand into new businesses and food innovations
- Build strong and strategic business partnerships
- Respond to the needs of modern consumers
Our Values
Sustainable
Ownership
Learning
Initiative
Discipline