NR Instant Produce Public Company Limited (NRF) has partnered with Dao Ethical Gifts (DAO), a social enterprise, to launch the “NRF x DAO: Pink Sauce – Growing Her Potential Project", aimed at connecting business growth with creating social value. NRF will allocate 1% of revenue from sales of “Pink Sauce,” highland Sriracha hot chili sauce under the ZAAP brand, to support vocational skills development, income generation, and empowerment of underprivileged women in Thailand.

Mr. Dan Pathomvanich, Chief Executive Officer of NR Instant Produce Public Company Limited (NRF), said, "The Pink Sauce is not only our new product but also a mechanism for creating shared value between business and society. We aim to ensure our growth creates tangible opportunities for women's careers and income. This cooperation with DAO combines both organizational strengths to develop meaningful products and positive social impact alongside business growth."

Under the “Pink Sauce – Growing Her Potential” project, Under the “Pink Sauce – Growing Her Potential” project, both organizations will jointly develop and design high-quality handicraft products. DAO, a social enterprise under Baan Dek Foundation, will be dedicated to creating career opportunities and income for underprivileged women, such as single mothers, low-income women, and women in vulnerable areas, through vocational skills training, handicraft production, and career preparation. This initiative aims to secure economic stability, foster pride in their identity, and improve long-term quality of life.

Meanwhile, NRF will allocate 1% of revenue from "Pink Sauce” sales to support DAO’s operations, covering vocational skills development, career and income opportunities, and handicraft production support to secure the economic stability of project participants.

The project will continuously be monitored and evaluated on social impact, measured by the number of women supported, generated income, and long-term capacity development to ensure the initiative's outcomes are tangible and measurable.

The "Pink Sauce – Growing Her Potential" project reflects NRF's business approach, which is committed to driving growth alongside creating social value — by linking its products to career creation, income distribution, and capacity development for underprivileged women. This is part of NRF's drive toward its ESG goals and the creation of Shared Value across business, community, and society, in support of long-term sustainable growth.