NRF shakes up the animal food market by launching the Botany Petcare factory to extend its ethnic/specialty food business by going into the pet food industry. In order to meet the demands of the pet food industry, which is still expanding, NRF revealed that the production line has a backlog of orders through 2023 and announced plans to increase investments in it. Also points out that the proportion of income grows by 10%, reiterating that the working process is in line with the development strategy. And reaffirming its leadership in the world's leading sustainable food industry.

Also points out that the proportion of income grows by 10%, reiterating that the working process is in line with the development strategy. And reaffirming its leadership in the world's leading sustainable food industry.

Mr. Dan Pathomvanich, Chief Executive Officer of NR Instant Produce Public Company Limited (NRF) - a manufacturer, supplier, and distributor of food seasoning products; instant foods; vegetarian food; and plant-based protein food—said, “After the COVID-19 crisis, the world's working format has changed into ‘work from home’ format and has continued and developed into the form of hybrids-working. As a result, the pet business is growing against the economic trend. This investment is one of the strategies that will enhance the action plan that covers leading food producers. We have invested in 6.7% of Botany Petcare. We have changed the factory in Ratchaburi to be a pet food and appetizer factory. We are now ready to produce and have higher feedback from customers than expected. It is expected that the total revenue proportion of the group will grow by 10%. In the future, there will be a premium pet food production plan made from plant protein (Plant-Based Pet Food) as another alternative to support pet humanization behaviour that cares about the health of pets like a family.

Mr. Wutti Kruenamkham, Chief Executive Officer of Botany Petcare Co., Ltd., a manufacturer and distributor of pet food products, said: “At present, we are ready to operate the production line. Which plans to deliver products in the first month after opening the production line for customers who hire more than 300-400 tons. In addition, we have an action plan to apply for an import permit of each destination country (Destination Country Import Permit) to support the production volume of more than 1,000 tons/month that will be produced in Botany Pet Care's factory that will be added during the 4th quarter of 2022 for production and distribution that covers both domestic and international markets. In the future, we expect that the expansion of the food and pet snack markets will cover Southeast Asia. In addition, the production plan under the brand of Botany Pet Care Company is in the process of food registration. This will cover all segments (from eco to premium) and is expected to be released at the end of the 3rd quarter of 2022, which will penetrate the domestic market in the beginning; including expanding some modern trade and CVS distribution channels. In addition, the factory has an area of more than 9 rai, located in Photharam District, Ratchaburi Province. It is also promoted by the Board of Investment (BOI). The factory construction process and production processes have been standardized by the Department of Livestock Development, including the ISO9001, ISO22000 and BRC international standards certification plans in the 4th quarter to support the expansion of sales channels to the EU and USA in the future.”

The CEO of NRF added, “This action plan will make us one of the leading pet food manufacturers and sustainable food manufacturers." This reaffirmed the vision to create food products that provide good experiences for consumers and conduct sustainable business by using food to fight global warming. NRF is ready to be a ‘Global Clean Food Tech Company, driving the company with clean energy food technology and aiming to be a sustainable food industry.