NRF hires the former head of marketing department, right-hand man of Steve jobs, to serve as a consultant for Konscious Foods, a subsidiary of Nove Foods Co., Ltd. to expand the plant-based market with all one’s might.

11 February 2022

Konscious Foods Inc., a subsidiary of Nove Foods Co., Ltd., has recruited Andy Cunningham, the former head of marketing department, right-hand man of Steve jobs, as a consultant. NRF continues to build global Plant-based brands and products with superior taste, texture and nutritional value and be ready to expand the healthy food market across the world.

Mr. Dan Pathomvanich, Chief Executive Officer of NR Instant Produce Public Company Limited and Chairman of Nove Foods Company Limited, said plant-based food market is expected to grow at 22% CAGR during 2019 - 2029. The value will rise from $28 billion to $210 billion in 2029 by foreseeing an opportunity in the global meat alternative and diary product markets in which market size is more than $2 trillion. The Company, therefore, focuses on the strategy of human resource management to develop the organization's advantage in order to increase the potential of the company's personnel and recruiting top talent from world-class food technology start-up. This provides a wide and new perspective to keep up with the situation and market possibilities quickly and efficiently along with strengthens the company and its affiliates such as Konscious Foods, Plant and Bean Ltd. and Wicked Kitchen. Currently, it has recruited Mr. Andy Cunningham, the former head of marketing department, the right-hand man of Steve jobs, to serve as a consultant for Konscious Foods, a wholly owned subsidiary of Nove Foods, for strengthening its position as a leader in plant-based alternative food production. Also, the Company aims to focus on expanding the plant-based food market to the global stage. Mr. Dan believes that if the Company is full of talented people, the Company will definitely and genuinely make the company a strong move.

NR Instant Produce Public Company Limited or NRF, a manufacturer, supplier and distributor of food seasoning products, ready meals, Seasoning ,Vegetarian food that does not contain eggs and milk, plant-based, Ready-to-cook and ready-to-eat food , Instant beverages in the form of powder and water, presents that the Company is ready to expand plant-based market by employing strategies to manage high potential human resource to create an organization's advantage for the Company to grow together.